Dancer concept pictures

The dancer I have asked to help me with this music video is a friend in the year below me. She has been dancing for eleven years and does mainly Street Dance/Hip-hop but has also done Ballet and Tap in the past. She also learns songs with choreography in her free time, meaning that she has a diverse ability within dance.

I have chosen for her to wear a red shirt to represent their passion and love for each other within their relationship. It is the focus of their relationship as when people look at someone, they look at their face first, then scan down the body so the red shirt is one of the first things that the audience will see.

The jeans that I have asked her to wear have small rips in them and are casual jeans. This shows how their relationship is casual and they are comfortable around each other. The white shoes in the photos also show the casualness within their relationship.

The shots that I took show Olivia’s diversity in dancing ability, including floor work and regular standing dancing, as well as use of her hands to express herself. Olivia wears glasses normally and is the reason that there are some pictures with glasses and some pictures without glasses. Right now, I am unsure of whether I’ll ask her to wear them or take them off for when I film.

I have asked Olivia to choreography a brief choreography as a base line to follow when she dances, but she can also vary away from it slightly when she is dancing as she has said she is comfortable dancing free style. I will also film her close-up, at a medium distance and a far distance to show their relationship. For example, when they are in love and before they argue, the shot will be close or mid-shot to show that they are close to each other in all aspects – emotionally, physically and that they trust each other. On the other hand, when they start to argue and fall out within their relationship, I will use a longer shot on Olivia to show how they grow apart physically and in love and trust.

Universal Music Group

Universal Music Group is the world's leading music company, with more than 150 artists signed to their company from more than 60 countries around the world. 
The UMG 'identify and develop' artists and produce and distribute some of the most critically acclaimed music. 
They promote their artists through their music and music videos. They have been producing music and working with artists for over a century, comprising the 'largest, most diverse and culturally rich' collection of music in the industry to date. 


'Knowing that music, a powerful force for good in the world, is unique in its ability to inspire people and bring them together, we work with our artists and employees to serve our communities.' is UMG's mission statement. 

Survey Results Analysis

This is my analysis of my survey results and how they are going to help me in the making of my music video. 

It was too large to put onto Blogger so I've attached the link to the video which I have uploaded to YouTube:

https://youtu.be/nWF1LWRfaCI

Models

Olivia

Olivia is the dancer that I asked to dance in my music video. She is a friend who goes to my school, she is in the year below. I asked her to dance in my music video as I know she has been dancing for a long time and therefore know she will be capable of dancing the way I ask her to. Olivia does Street Dance/Hip Hop as her main dancing genre but has also did Ballet and Tap dance in the past. She learns dances to songs with choreography in her free time - meaning her dancing capability is very broad. 

Martyna

Martyna is a friend who goes to Henley College. She used to be involved with The Lighthouse Theatre - which is a volunteering organisation where you can help out in certain areas. Martyna was involved in the Drama sector of the programme and found it really enjoyable. 

Eleanor

Eleanor is also a friend who goes to Henley College. One of her A-levels is Drama - which she loves and says is one of her favourite subjects. Eleanor is a natural in front of the camera and loves acting and says that for her it is 'an escape from reality'. She loves being able to portray another character as you are then able to see yourself from other people's perspectives. 

Contacting the models

The people that I asked to help me for my coursework are close friends - this being the reason that the messages exchanged are so casual. I asked two people to act in the music video - Eleanor and Martyna, and someone to be my dancer - Olivia. 

Props and Costume List

I have made a list of possible outfits, props and equipment that will be needed for the filming of the Music Video.

Mood Board

When I think of dance music, I think of upbeat music with people dancing at a festival or concert. I think of DJ's such as Zedd, David Guetta and Avicii - who are known for their upbeat music and they then collaborate with singers to produce dance music. I also think of all the different genres of dance, from Jazz to Ballet, from Contemporary to Hip Hop. I also think of bright colours that people use to express themselves. 

This is reflected via my Mood Board through my pictures of the DJ's I have mentioned above. I have attached pictures of the main genres of dance and people doing those dances. Along with pictures of colour and people dancing - to show how I think of an upbeat environment with people dancing and having a good time. 

Brief Timeline of Music Video

Here is a brief timeline of my planning for the Music Video component of my coursework. 

In September I planned to spend some time planning what I wanted out of the music video. The concept, the story line, the actresses I'd use and what song I wanted to use. 

In October I then planned to film with my actors/actresses in a location. I originally wanted to film in London but with the costs and logistics, it wasn't possible. 

In November I planned to edit the footage I'd shot in October, organising it and choosing the chips I wanted to use.

December is the month to film with my dancer, getting the last bit of footage under my belt to work with later that month. 

Editing, finalising and sorting was January's plan. Getting everything edited together and finalising effects and any last things I needed to organise. 

Conclusions from Initial Research

Analysis of a Narrative Dance MV

I chose the Taylor Swift music video for the song 'Delicate' as it involves her dancing as well as a story line. 

Universal Music Group Revenue

I did some research into some of UMG's successful artists and dance artists under the company, as well as the artists net worth and UMG's revenue compared to Sony and Warner Music. 

Deconstruction of the Brief

This is my deconstruction of the Music Video brief:

I included making notes on things I will need to research and things I need to focus on are highlighted.

Some of the steps that I need to make sure to do to meet the brief are:

- Researching the genre of dance music

- Researching the company Universal Music Group

- Research the different genres of dance 

- Plan what/when/where to film

- Hire actresses and a dancer